# Memphis Housing Lab

Official machine-readable brand guidelines for Memphis Housing Lab (MHL).

## Primary resources

- Structured brand data, current version: `/api/brand-guidelines-v1.4.json`
- Structured brand data, compatible alias: `/api/brand-guidelines.json`
- Full plain-text brand guide: `/llms-full.txt`
- Human-facing visual guide: `/brand-guidelines`

## Official logo assets

- Black SVG: `/MHL-Logo-Black.svg`
- White SVG: `/MHL-Logo-White.svg`
- Black PNG, Replit App Storage: `/assets/brand/mhl-logo-black.png` (download: `/assets/brand/mhl-logo-black.png?download=1`)
- White PNG, Replit App Storage: `/assets/brand/mhl-logo-white.png` (download: `/assets/brand/mhl-logo-white.png?download=1`)
- Alternate source directory, user-supplied: `https://drive.google.com/drive/folders/1Le_34l8wZYQYGH3JsjQ1cEdv38x9mQ6d?usp=share_link`

Use SVG for scalable work. Use the transparent 2000 x 2000 PNG files when a raster image is required. Do not recreate or redraw the logo. Verify any alternate source contents before use.

## Brand basics

- Version: 1.2
- Last reviewed: 2026-08-25
- Positioning: A national affordable housing initiative, built with the communities most affected.
- Core idea: Community-powered development, modular housing, catalytic capital, and Memphis-first scaling.